The Pleistocene Collection
A collection for the modern age, inspired by everything before us.
Loci: The Americas
Date: 2.5 Million years ago
Inspiration + Color
Looking back upon nostalgic textbook pages and hand-drawn images, the idea for this collection was formed from the vibrant colors and dramatic landscapes of the Pleistocene era. Balancing the almost utopic landscapes with the mysterious and threatening aura that surrounded this period, this collection strikes a fine line between bright beauty and forbidding themes.
Customer Demographic
This collection set its sights on the dedicated climber who is tapped into current social media trends, climbing culture, and modern apparel design/textile choices. Taking inspiration from skate, snow, and parkour culture, the goal is to tap into this demographic hard, and not try to spread the collection or brand out too thin.
The Columbi Mocc
The first Bluschist shoe, the Columbi Mocc. Named after the Columbian Mammoth that used to take shelter in the Sunset Boulders near Goat Rock, California, this shoe features a unlined leather upper with a contrasted mesh portion to increase breathability. Multiple pull tabs, elastic fasteners to keep the shoe snug, and rubber cutouts to also aid in heat venting and breathability. All of the effort in increasing breathability also increases color fastness, an issue among unlined leather climbing shoes.
The Aggroat VC
The flagship shoe for the collection, The Aggroat VC. Combining its “agressive“ nature, with “Goat Rock”, a nearby outcrop near the Sunset Boulders formation, this shoe is ready for any project. With a Vibram XS Grip 2 outsole and massive. toe cap, it can stick to even the glassiest of footholds. And with stitched reinforcements along the leather, it prevents excess stretch. A subtle stitched “oosh“ phonetic symbol on the elastic portion of the upper ties the whole shoe together, showing everyone at the crag you have one of the meanest shoes in the game.
These pants were designed with movement in mind. A deep crotch and a roomy fit allow for complete freedom of movement. Large pockets accentuate the roomy fit, while thick belt loops keep the pants fastened just below your harness’s waist belt.
Mantle Pants
Approach Shoe
This is the peak of approach shoe evolution. Quick fastening/loosening BOA dials allow for instant tightness, without fussing with laces. BOA was also chosen for its servicability and warranty, whereas lacea are known to wear out quickly. A higher rubber wall is better for deep scree and light jamming, and a reinforced toe cap protects the forefoot. Two large pull tabs on the back allow for better grip when tired hands have to pull the shoe back on. A tide-inspired texture on the midsole also aids in durability.
